November 3-6

SEMA 2026

Idemitsu has partnered with Throtl to develop another exciting car that will be unveiled at SEMA 2026 in Las Vegas

Close-up of internal gears and components of an automatic car transmission system.

Idemitsu Booth # 23783 Schedule

Idemitsu and Throtl are excited to be working again to present another exciting build for SEMA 2026.

Car Reveal - Tuesday, November 3 at 10 am

Stop by our booth for the BIG REVEAL. We can't wait to show the world what we have created.

Meet and Greet - Wednesday, November 4 from 10 am - noon

Stop by to meet the guys from Throtl, check out the car and get a limited-edition Idemitsu Lubricants and Throtl T-shirt (While Supplies Last)

Meet and Greet - Thursday, November 5 from 2 pm - 4 pm

Stop by to meet the guys from Throtl, check out the car and get a limited-edition Idemitsu Lubricants and Throtl T-shirt (While Supplies Last)

Follow Idemtisu at SEMA2026